Knox City Council Digital Upskills Program – Round 2 – 2022
Practical digital marketing know-how & the help for small business.
About the program
Join us for the Knox City Council 2022 Digital Upskills Program.
This unique program focuses on providing practical digital marketing know-how to the small businesses in the City of Knox.
A 10-week program designed around creating your Digital Marketing Action Plan and then helping you implement it. The program provides support and help in the form of:
- Workshops covering the essentials for digital marketing
- Action worksheets with each workshop to apply the knowledge and progress your digital marketing action plan
- Tailored support via the weekly Office Hours Session, where you get to ask questions, help to troubleshoot, and even deep dive into content from the workshop of the week.
- Further support from a private community of other participants and your dedicated digital marketing expert
- Access to cheat sheets, templates and additional helpful resources.
- One-hour strategy and solution session (available to the first 20 registrants only).
It's free for businesses located in the City of Knox.
Commencing on 13th July 2022, all workshops and follow-up Office Hour sessions will be held online, making it easy to work into our schedule. We will also ensure you can access a recording and notes from each workshop, should you not be able to make the live session.
Why You Should Join Us
At the end of this program, participants will have:
- Developed a customer journey map
- Created a Digital Marketing Action Plan
- Made progress on implementing your program
- Understand how to measure the results and start to improve and grow the results.
Be quick to be one of 20 lucky businesses to receive additional help with a one-on-one Strategy and Solution Session.
Setting you up for success
We know that attending a workshop is not enough to master digital marketing and to see results for your business.
For this reason, we have built in all the help and support you need to take the learnings from each workshop and then apply them to your business.
- Each workshop comes with supporting worksheets to apply the knowledge to your business, cheat sheets and additional resources like tools, ideas and examples.
- Each workshop has a follow-up one-hour session (the Office Hour) where you can come along and ask any question, ask for help, demonstrations of tools and more. These sessions are designed to be about you getting one-on-one assistance.
- We've created an online portal where you can access all the materials mentioned above, including video and audio recordings of the workshops and office hour sessions, at any time of the day. What's more, you can also ask questions and get more help by simply posting on the portal.
One-on-one mentoring
We are also offering free one-on-one digital solutions and strategy sessions for the first 20 businesses that join. You can use this session to get advice and help from our digital marketing expert and guide.
To register simply select the Request to Join at the top of the page.
What will be covered?
The following is a list of the workshops and dates that will be covered during the 10-week program. To attend any or all of these, register below.
- 1 pm 13th July 2022
Create your digital marketing and action plan - 1 pm 20th July 2022
Creating Social Media Content (that is do-able and will work) - 1 pm 27th July 2022
From Zero to 100 Canva Skills - 1 pm 3rd Aug 2022
LinkedIn for small business - 1 pm 10th August 2022
Facebook for business and boosted posts - 1 pm 17th Aug 2022
Instagram essentials - 1 pm 24th August 2022
Social Media Ads done right - 1 pm 31st August 2022
Search fundamentals and getting started with SEO - 1 pm 7th September 2022
Google Ads done right - 1 pm 14th September 2022
Getting started on YouTube for small business
Follow-up Office Hour sessions for questions and getting help will be held every Monday at 1 pm.
FAQ's
What does it cost?
If you are a business registered in the Knox City Council, it's free! The value of the program is about $1500 per participant.
What is the time commitment?
Each workshop and the companion Office Hours session is one hour long. However, we suggest you set aside at least 3 to4 hours to action the workshop output if you genuinely want to see results from your learnings – and digital marketing efforts.
How do I get access to the free one-on-one digital strategy mentoring session?
We have only 20 sessions available, so we will be taking the first 20 businesses that register.
The first workshop is a must if you want to get the most out of the program. This first workshop will help you develop a personalised plan of action for your digital marketing.
Do I have to attend all the workshops?
We encourage you to pick the relevant workshops for your business based on your action plan and focus your 'efforts' on those channels. We know time is valuable, so we want to give you the tools and support to help you focus on those things that will matter most to your business.
What if I just want to attend one of the workshops without joining the program?
You can attend any of the workshops without being a member of the program, but only members of the program will be able to access the additional Office Hours session and worksheets, cheat sheets, templates and other resources.
